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Attracting buyers

Presenting your home in the best light

It's a fact that a few small cosmetic improvements can have a big impact on the way buyers react to your home. First impressions really do count. According to research, potential buyers will form an opinion about your home in the first 15 seconds - so it's important to ensure that it's a favorable one.

A little effort can make all the difference in terms of attracting buyers - particularly in a very competitive market, or if you need to sell quickly.

Of course, there's no substitute for regular maintenance. Trying to make up for years of neglect can be very expensive! By the same token, avoid anything too big and costly - otherwise you will almost certainly lose money. If your home needs a whole new roof, then your best bet is to adjust the asking price accordingly.

Little things can make a big difference in creating the right impression, for example:

  • Your front garden is the first thing people will see - so make sure it's clean, tidy and clear of rubbish. The back garden too should also look neat and well cared-for.

  • As for the outside of the house itself, a lick of fresh paint - particularly to the window frames and the front door - costs next to nothing but does more to create that all-important good impression..

  • The inside basically needs to be clean, neat and tidy. Paintwork should be free of cracks or stains. Carpets, floor coverings, curtains and soft furnishings should be clean and in good condition.

  • Pay special attention to kitchen and bathroom areas, to ensure that they are sparkling clean and fresh-smelling.

  • In the case of pets, take particular care to clean up their sleeping areas, and make sure you eliminate any strong smells.

  • Just to be on the safe side, remove all small valuable items from view.

If like most of us you have a busy lifestyle and limited time then the best advice is to de clutter and de personalise your property ensuring that it is as clean and tidy as possible, however most discerning buyers are there to look at the bricks and mortar and in most cases will look past an untidy or a lived in property if it ticks all the right boxes.


At Castles we truly believe that the right house, marketed by the right agent, at the right price will sell no matter what but the above will most certainly help!